Take a good, hard look at the above image, because we are going to return to it in a little bit.
Every modern entertainment news outlet provides insane amounts of behind the scenes or making-of footage for every movie or television show released. Whether it’s on Entertainment Weekly or Ain’t It Cool News, studios and television networks are making a point to have behind the scenes footage or images of their films or television shows serve as an extra form of marketing. A lot of hype can be created by inviting a blogger to a film’s set to take a look around, conduct interviews with cast members, and sometimes even serve as extras in the film! Then, after the film’s release, the blogger is more likely to give the film a better review after receiving such a nice treatment on set. It’s in his or her best interest at that point; why give a poor review and risk not getting invited back to the set on the studio’s next project?
This is a fairly recent development in the long legacy of movie and television marketing. Through the 70’s and 80’s, smaller fan magazines such as Fangoria and Starlog provided awesome behind the scenes images and making-of articles for classic horror and science fiction films. Starlog was one of the first publications to provide details on the hit blockbuster of 1977, “Star Wars.” Even before the 70’s, fan magazines existed for this exact purpose, dating all the way back to the silent era. The most popular was Photoplay, which was seen almost exclusively as a promotional tool since its first publication in 1911.